Somebody lives with HIV. Nobody wants to play with him. Be like nobody. It's with these pictures and this sharp slogan that the Mexico City Comission for Human Rights launched its campaign against the discrimination of HIV (Human Immunodeficiency Virus ) carriers.
The campaign consists of various posters with photos of moulded wire figurines. The impersonality of the figurines and their shape are intentional. The lighting itself adds to the surreal and disturbing atmosphere of these images. An excellent job by the JWT ad agency.