With the sound of La Gazza Ladra, by Rossini on the background, we witness the complete overhaul of a block of sombre buildings in an impressive spectacle of vibrant colours. The metamorphosis is lead by thousands of gallons of paint, that literally explode like fireworks. No, it isn't an artistic performance, it's just the commercial for Sony Bravia's new television screen.
This commercial has been broadcast all over the world, along with a couple others that boast the new screen's colour quality. However, this was not only the most spectacular, but also the hardest to produce. It's curious, that in a digital era such as ours, a leading company like Sony decides to use physical, almost basic, means - cans of paint and explosives - to creat this ad. Ironic.
Actually the human and technical resources used in this mega-project were impressive: 70 000 litres (18 500 US gallons) of paint, more than 7 000 bombs of assorted kinds (mortars included), 358 metres (1175 feet) of solder, 330 metres (1080 feet) of steel tubes and 57 km of copper strings. The result is mesmerizing and will certainly go down in history as one of the best commercials ever.