The period between WWI and WWII - the 1920s and 1930s - was the golden age of design. Even though there were no designers, in today's sense of the word, there were numerous and talented artists, architects, engineers, craftsmen that invented everything. Firm believers in technological progress, machines were their object of adulation and where they would concentrate the best part of their talent - with the automobile getting the lion's share of attention. An icon of this time, the Bugatti is, to this day, synonym of absolute perfection and mirror of the elegant, sophisticated society that surrounded and adored it. The image it conveyed was considered modern and was associated with the american way of life, characteristic of those crazy years.
For the graphic arts this was also a fertile and innovative period with posters and other advertisements revealing both naivety, characteristic of the dawn of communication design, and a great aesthetic quality; they were mostly based on drawing, not so much on photography, so they depended greatly upon the artistic talent of its author. In the Bugatti posters you could find the best of both worlds: clean and elegant gaphics and some of the most beautiful cars ever. If you can afford it, they are well worth collecting.
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