Women in men´s underwear
published in perspectives by seven
For pudency, shame and other cloudy reasons, it's widely known that men don't like to look at other naked men. This raises a serious problem for any male underwear manufacturer: how to advertise their product?. This difficulty was creatively overcome by the Danish company JBS, that decided to use... naked women, instead! However, this year's campaign was banned by the Danish consumer's association. Reason: sexual discrimination of women.
About the author: seven, Obvious co-founder and author, presently retired, during a long time he was the responsible for the editorial line definition.
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