It was unveiled in the middle of the Goodwood Festival of Speed, which is the biggest event about vehicles in the world, nowadays and takes place in England. In 2006, it recieved more than 150 000 visitors during 3 days of celebrations that displayed from common cars to F1 cars. Now, imagine placing a giant sculpture with 5 dangling Land Rover cars in the middle of all these visitors: their reaction is awe and admiration.
Gerry Judah's creation, who is famous for working with various world-famous brands of automobiles, is visually and logically impressive. With a height of 34 metres and a total weight of 120 tonnes, the structure is divided into 3 415 parts, held together by 4 890 bolts. The huge work of art required a series of professionals and companies, projectors and lighting.
The Goodwood Festival of Speed took place on the 11th, 12th and 13th of July and, surely, this impressive structure did not go by unnoticed by the crowd of car fans. Even though it was ordered by the company, there is no way of denying this is a true work of art and a fantastic solution to ally Land Rover's every attribute, without using one single brand logo.