Artists share with the insane the uncontrollable urge to always see something beyond what is seen. That's how they transform objects, nature and bodies into new objects, with new natures and new shapes. It's in this category that French photographer Michel Tcherevkoff's productions fit in: photographing things that are simply there doesn't interest me. In this way, from manipulation to manipulation of what he saw, he arrived at the creation of shoes made from plants.
It happen one day, at random, while he was shooting an advertisement for the Prescriptives cosmetics in New York. The image of a leaf was over a table and, with a quick glance, the photo called his attention and Michael thought to himself: Hey! That looks like a shoe!. That's what he said about the birth of that set of pictures deliciously extracted from the unexpected.
Well-known photographer and creator of visual metaphors Michel Tcherevkoff has clients such as Canon, L’Oreal, Maybelline and Valentino under his belt, using in his compositions the manual manipulation of plants, where he gives his sculptures their first shapes. After these initial adjustments they are photographed and processed in Tcherevkoff's own studio, where six computers are connected to a main monitor, the kind used for cinema productions, 30 inch wide; in it, he achieves the desired shapes through Photoshop. The project has been successful; the still life images made up a catalogue Shoe Fleur: a footwear fantasy, that earned him exhibits in the Art and Design Museum in New York and the Virtual Shoe Museum.