The German car brand BMW has always been known for its vanguard and technologial excellence. However, in the last couple of years, it seems to have focused on a design and an advertising strategy of great agressiveness as well as creativity. One of BMW's most recent efforts can be seen in the brand's museum and consists of a kinetic sculpture with hundreds of small metallic spheres, which are suspended and moving. After a few programmed, but, apparently chaotic evolutions, the spheres stop and give shape to a brand's old model. Stunning.
like us on facebook